Looking for an unique present or a new piece of art for the home? Alex Hughes aka Stitch City is having a 20% off sale on all embroidery in her Etsy store. Alex's collection is full of one of a kind beautiful bespoke pieces so this is your chance to own something really special. The sale will run until the 27th of May.
I caught up with Alex to find out when she started working with embroidery.
When did your love of embroidery start? Who inspired you?
I started embroidery in 2007 during my foundation Art & Design course. I knew I wanted to study illustration but I was never strong at drawing, and I was never really a fan of working digitally. I did a couple of small embroidery projects and they got good feedback, and so I went on from there. It was only later on in university that it became a proper obsession! I remember reading the books Illustration Play and The New Artisans at about this time and found the artists featured really inspiring, it helped me realise what is possible!
What has been your hardest project to date?
Some of my London Map wall hangings which are currently on sale, were complicated because of the scale of them and level of detail. They required a lot of patience to design as well as finish. Some of my custom pieces that I have made for people have also been really difficult to figure out, especially if the customer wants a lot of features and illustrations added, or large amounts of type. It can be really challenging to figure out how to fit everything in. But all the more rewarding when the work is done!
What has been your favourite?
I really loved making the "Wales - Natural Forms" map, which you can now get as a cushion or a wall hanging in the shop. I love how that one turned out. It may be the only piece of work I've made which I don't wish I could go back and make better!
Do you have any favourite stitch artists?
Tilleke Schwartz was a huge early inspiration for me, even though her work is totally different to mine, I really liked the visual diary style of it, and the use of lots of random type.
I follow a bunch of talented embroidery/textile folks on instagram; Tessa Perlow, Sarah K Benning, Lora Avedian, there are probably LOADS more, I am a fan of anyone who stitches! I highly recommend the "Mr X Stitch" instagram account for daily inspirations!
To browse the Stitch City collection, visit Alex's Etsy shop. Find out more about Alex and see further examples of her work on her directory page.
Nothing makes you truly appreciate everything that your Mum has done for you than becoming a parent yourself. All the heartache, the worry, and sleepless nights...not to mention the physical drain of pregnancy and labour. Mums are amazing aren't they. I am so grateful to my Mum Anne and my Dad Alex for being such loving parents, and every day, I thank my lucky stars that I have two wonderful daughters Awen and Tirion.
I realise that, sadly, not everyone is in the same situation - some friends have tragically lost their Mums far too young or are estranged from them; others have problematic relationships with their Mothers. Some friends desperately want to become mothers but have not been able too. So I know that Mothers' Day can be a terribly difficult date in the calendar and I send lots of love to anyone feeling low at this time of year.
If you are looking for a gift for your Mum - or a female friend who deserves spoiling - and you didn't manage to shop at our recent Mothers Day special - fear not! As I have put together a list of present ideas from our talented directory makers. (Links are given underneath the photos to take you to the maker's page.)
And starting tomorrow, I will introduce you to some of our makers who happen to be Mums themselves as they share their experiences and thoughts of the crazy ride that is motherhood.
Back tomorrow and in the meantime, have a browse......
New little Mini Ziptop bag from Lynda Shell Textiles. £45. Perfect for a small spring/summer bag when you don’t want to be weighed down with a huge heavy bag! They will fit in your purse, phone keys and a few small essentials. Available in colours: natural, wine and mid blue.
Penarth - Framed Textile Illustration, 10 Inch Wooden Embroidery Hoop from Stitch City. £60.00 plus delivery.
Welsh Mother's Day Card, Sul y Mamau, Mam Arbennig - Lovely Mum - in a zesty orange design by oh! Susannah. £2.50
Mummy's Bestie matching set from Zac and Bella. From £20.
Ceramic art dish from Love & Lovelier. £14.
Electric blue and gold design on pale grey suede clutch bag from Seascape Curiosities.
Ribbon and metal disc bracelet and earrings set from p&d Designs.
Orla Keily oilcloth accessories from Tommelise Danish Design.
Sterling silver necklace featuring the word ‘love’ from Lou Gray Jewellery. The text is hand drawn, laser cut and finished with a delicate silver belcher chain necklace. The total necklace length is approximately 16". £45
Gold French macaron favours from Majestic Macarons and Cakes. Gluten free. 12 luxury treats in gold, vanilla flavour. £24 plus delivery
Beautiful handmade cushions from The Pocket Pirate. £45. Made from reclaimed upholstery fabric for an individual, hardwearing cushion cover – no two are the same! Zipped at the edge for easy removal of the internal duck down pillow.
April Liddell. Founder of Little Otter Markets. Lives a crafty life. Loves going for walks with her dog Betsi, listening to music, and eating chelsea buns.