Looking for an unique present or a new piece of art for the home? Alex Hughes aka Stitch City is having a 20% off sale on all embroidery in her Etsy store. Alex's collection is full of one of a kind beautiful bespoke pieces so this is your chance to own something really special. The sale will run until the 27th of May.
I caught up with Alex to find out when she started working with embroidery.
When did your love of embroidery start? Who inspired you?
I started embroidery in 2007 during my foundation Art & Design course. I knew I wanted to study illustration but I was never strong at drawing, and I was never really a fan of working digitally. I did a couple of small embroidery projects and they got good feedback, and so I went on from there. It was only later on in university that it became a proper obsession! I remember reading the books Illustration Play and The New Artisans at about this time and found the artists featured really inspiring, it helped me realise what is possible!
What has been your hardest project to date?
Some of my London Map wall hangings which are currently on sale, were complicated because of the scale of them and level of detail. They required a lot of patience to design as well as finish. Some of my custom pieces that I have made for people have also been really difficult to figure out, especially if the customer wants a lot of features and illustrations added, or large amounts of type. It can be really challenging to figure out how to fit everything in. But all the more rewarding when the work is done!
What has been your favourite?
I really loved making the "Wales - Natural Forms" map, which you can now get as a cushion or a wall hanging in the shop. I love how that one turned out. It may be the only piece of work I've made which I don't wish I could go back and make better!
Do you have any favourite stitch artists?
Tilleke Schwartz was a huge early inspiration for me, even though her work is totally different to mine, I really liked the visual diary style of it, and the use of lots of random type.
I follow a bunch of talented embroidery/textile folks on instagram; Tessa Perlow, Sarah K Benning, Lora Avedian, there are probably LOADS more, I am a fan of anyone who stitches! I highly recommend the "Mr X Stitch" instagram account for daily inspirations!
To browse the Stitch City collection, visit Alex's Etsy shop. Find out more about Alex and see further examples of her work on her directory page.
April Liddell. Founder of Little Otter Markets. Lives a crafty life. Loves going for walks with her dog Betsi, listening to music, and eating chelsea buns.